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Marketing Automation Consultan...

  Edelway is a professional services company active in the field of IT and Business. From our offices in Switzerland, Germany and Spain we provide IT and Business Resources to our multinational clients in Switzerland and throughout Europe. The company is headquartered in Zurich

Marketing Automation Consultant - Geneva 

Edelway is a Swiss leading IT services company.

On behalf of our global client based in Geneva we are actively looking for a Marketing Automation Consultant.

Location: Geneva

Start: ASAP

Language: English AND French

Duration: Permanent

As a Marketing Automation Consultant in a global company, you will be responsible to:

•             Generate traffic, leads and sales through marketing automation

•             Manage our online offering

•             Define digital marketing standards and strategy

•             Implement marketing automation practice across the company

As a member of the Digital Services team, in partnership with marketing, business development, corporate communication and IS, you will consult, execute and iterate on the marketing automation efforts of our fast-growing digital services. This is a great opportunity for those hungry to build something from the ground up and make a lasting impact in an international company.

Job Requirements:

•             Marketing Automation

•             Hands-on experience managing the production and execution of demand generation and customer retention marketing campaigns

•             Advise and guide regional marketing teams in building their digital marketing campaigns

•             Produce quality automated campaign assets (emails, landing pages, forms etc.)

•             Segment creation in Eloqua (solid understanding of data)

•             Collaborate across the organization with business development and marketing teams

•             Work with 3rd party vendors & platforms, as needed

•             Fully own all things marketing automation – including: lead routing, lead scoring, system integrations, migrations, data architecture, etc.

•             Online Offering

•             Advise and guide business development teams in building a proper online offering

•             Ensure offering is aligned with customer demand

•             Manage Online Catalog marketing information

•             Reporting & Insights

•             Deep understanding of KPIs, trends, etc.

•             Use insights to make data-backed recommendations

•             Create ad hoc custom reports

•             Closed-loop reporting (i.e. – ROI) – merging data from Eloqua, MS Dynamics, Magento and other marketing channels - tying marketing’s efforts to sales revenue



•             3-5 years of overall experience related to marketing automation

•             3-5 years’ experience in demand generation, lead nurturing and campaign strategy, development & execution

•             3-5 years’ experience in marketing funnel automation, operations and analytics, including (but not limited to): marketing to sales handoff, lead scoring, Salesforce lead routing and closed-loop reporting


•             Expert in demand generation best practices

•             Solid understanding of go-to-market strategies and sales revenue impacts

•             Hands-on experience using a marketing automation platform (preferably Eloqua)

•             Hands-on experience using Customer Experience Journey Mapping techniques

•             Working knowledge of HTML, Photoshop, Excel and CRM (preferably MS Dynamics)

•             Experience using an e-commerce service (preferably Magento)

•             Languages: English, French

Education & Certifications:

•             Bachelor’s degree in marketing / business, or related work experience

•             Certification in one or more marketing automation platforms (e.g. - Eloqua, Marketo, Pardot) and MS Dynamics (preferred but not required)

Edelway SA